Defining/Identifying Demographics of Target Audience
Target Audience refers to the people who you are trying to reach
with an educational message or advertisement in hopes of changing
their behavior or increasing their knowledge. The Monofilament
Recovery and Recycling Program appeals to a large diverse
audience.
Generally, there are four main targets:
- Fishing interests and businesses
- Recreational waterway users
- Animal protection and habitat restoration interests
- General public (including children)
Educational Materials
Link
For more information on identifying and reaching your target
audience, please click on one of the downloadable documents
below.
Downloads